Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Tuesday, May 23, 2017

Blogger Transparency: Should You Share Your Statistics on Your Blog? | Book Blogging Tips (#58)

I've been thinking a lot about this lately. Many bigger bloggers share their statistics and it's seemingly ONLY people with follower counts in the 4 or 5 digits. 

Personally, I feel conflicted about openly sharing my statistics, but I appreciate and love it when other people share theirs. So should we all?

Why would you even do that?

It definitely helps people who are looking to work with you and your blog professionally.

Whether it's:
  • authors seeking reviewers
  • publishers looking to add someone to their mailing lists
  • companies who are interested in having you review a product
  • anyone interested in advertising with you
  • anyone interested in professional collaboration

If you have your statistics openly displayed on your blog, people immediately know whether it makes sense to work with you. Let's not kid ourselves, people always say stats don't matter when talking about blogging, but we all know deep in our hearts that they do. Especially when we're talking about professional business with companies/authors/publishers who are actually earning money for what they're doing. 

As for individuals - I always like to see statistics because it makes it easier to categorize myself. To know how big my blog is in comparison to others. It's always great to be aware of the reach you have. 

But putting yourself out there like that isn't everyone's cup of tea. It's not necessarily a necessity to be completely transparent with your statistics. I absolutely understand it when people say they don't want to. Especially when you're still a small blogger you might hesitate to openly display how many clicks you get - it's easy to say "hey, no big deal" when you get 200k hits per month. 

So when is it TRULY necessary?

I think there is not really a necessity at all. You're not being dishonest by declining to openly show your stats to everyone. It's a personal matter after all and a personal decision. I had mine displayed for a hot minute, but felt very iffy about it all. 

You can always send out that information in private to people who are interested in working with you. Don't let anyone ever tell you, you have to do anything when it comes to blogging. Your blog, your rules.

Do you share your statistics on your blog?

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Wednesday, May 11, 2016

7 Reasons Why I Declined Your Review Inquiry

I'm flattered every time I get an inquiry by a fellow blogger, publisher, or author. Most of these are lovely and the people actually put a lot of effort in it. 

Sadly, there are still some black sheep in my inbox.

1. You didn't read the review policy
Do you really think I can't tell? It's there for a reason. We bloggers make the effort to write them because they actually serve a purpose!
Do you think I bothered to type up an 800 word policy just for jokes?

2. You ignored my review policy
Yeah, I said I'm not open to the genre X or physical books/ebooks/pdfs. Still you decided to take the plunge. You know how that makes me feel? Like you haven't read my policy. Why should I read your book if you can't even be bothered to read my policy?

3. You're disrespectful
Just because I'm a blogger, it doesn't mean that this isn't a virtual contract. If we're collaborating, we become business partners. Yeah, you don't have to be arch-conservative, you can use smileys and call me by my first name, but don't be rude.

If I decline your offer and you keep sending me emails trying to persuade me, you aren't really helping the cause. You certainly won't be able to convince me by re-sending your review request ten times.

4. I don't like the book
This isn't something personal, I just didn't think that the book fits into my blog concept.
I actually did you a favor by saying that right now instead of just waiting for you to send the book and post a terrible review of it afterwards.

As an experienced blogger I can tell when I'm going to absolutely hate a book and before I shame your hard work publicly, I'd rather say no. It's called politeness.

5. I don't have time
Sadly, I'm not a full-time blogger. I don't get paid for this. I don't have the time to read and review every single book that is offered to me. It has nothing to do with your work.

6. I don't think the book fits into my blog
I don't review this genre on my blog, regardless of personal taste. Yeah, you might argue that you've seen me say that I like that genre, but this doesn't automatically mean that I think it's suitable for my blog. I write reviews for my readers.

7. It's a mass mail.
You really think we can't tell? I can absolutely tell if you just sent me the same copy and paste mail that you sent to 2389289 other bloggers. Please, just don't.
It's spam, and it's annoying, and I will report it. I get that you're just seeking promotion, but please, not like this.

What are your review inquiry pet peeves?

For more posts about review copies, check out my original posts section!

If you struggle with declining review requests, I talked about how to do this politely here.
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Saturday, April 23, 2016

Book Blogging Etiquette: Making Business Connections and Talking To Industry Professionals

Communication is key when dealing with inquiries by authors, publishers, and publicists. It's very important to always stay professional when dealing with business contacts.

#1: The Encounter: Be Professional

When you meet a new business contact, it's important not to be casual. We may be bloggers, but you really have to watch you language. Always be respectful and don't make immoral offers.
Don't reach out to people that you aren't intending to work with, and decline every offer that you have no plans to purse. 

#2: Don't Rip Off & Don't Get Ripped Off 

The best tip I can give you, is to be honest when something doesn't work for you. It's not a big deal to decline and say no - everyone will appreciate it if you say no before it all gets rolling instead of backing out last minute. 

Don't be afraid to negiotiate - but don't be unrealistic. Nobody owes you anything. It's a privilege to receive review copies and the like, and you don't want to push your luck. Never ever ask for gift cards or money compensation

Never ever let someone exploit you and accept a ridiculous offer of promotion. I have encountered business contacts who just thought that it's an honor for us bloggers to be able to work with them. I was asked for regular promos for free, ad space etc. in exchange for a single review copy, which I also had to review, of course. 

While you shouldn't ask for too much, you should never sell yourself below worth. You have to find a middle way of things you're comfortable doing, After all, book blogging is business. 

That's why it's important to negotiate a middle way. Don't rip other people off, and don't let yourself get ripped off.

#3: What If the Deal Goes Wrong?

So you've found a business partner and you're happy to work with them. You've exchanged whatever you've agreed upon - but oh shock - your business partner isn't doing what they promised you to do. 

The bad example of the bakery and the food blogger (here) shows us exactly what not to do. Putting your business partner on blast online is one of the most unprofessional, childish, and unreasonable things you can do. If you're looking to ruin your reputation - go for it. 

But in all seriousness, you're doing business online. If the opposite party isn't keeping up their part of the promise, confront them maturely. If they don't react - move on. Your experiences are confidential. If you decide to blog about it, make sure to NEVER mention names and make it as anonymous as possible. 

The most important thing is to be mature. If you encounter problems, voice them to the person you're negotiating with.

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